Product For New Products To Market Players

At The Mgs Summit 2022 In November, An Online Event For The Casino Industry Promoted By The Macau Gaming Equipment Manufacturers Association.

Key Industry Leaders Delivered Speeches, Mainly On The Macau Gaming Industry'S Desire To Reduce Its Dependence On Visitors From Mainland China And Create A Market Geared Towards Investment In Other Markets Around The World, Including Asia.

Speaking On The Same Panel, Ken Jolly, Vice President And Managing Director Of Asia At Light & Wonder Inc, A Gaming Device And Content Provider, Noted: "In General, Vendors And Operators Are Increasingly Focusing On Collecting And Analyzing Timely Data Through Gaming Consoles. And Gaming Table Data To Better Understand The Preferences Of Consumers Who Play Games. He Believes It'S Increasingly Common For Manufacturers To "Take Data From Gaming Products" And Use That Data To Create "Automated Systems That Actually Help Each Venue Grow Their Business And Player Base.".

Some Macau Industry Commentators Have Mentioned In The Past That Even In The Slot Machine Space, A Disproportionate Amount Of Games Are Played By High Rollers Rather Than Mass-Market Players. ​That Leaves Operators Likely To Have To Pursue A More Mass-Market Strategy, With Most Of The World'S Mass Markets Playing A Larger Role In Video Games.